Canadian prototype EV Project Arrow vehicle unveiled at CES in Las Vegas

Source: Dale Molnar | · CBC NEWS · | January 5, 2023

Project Arrow displayed at consumer show was built to showcase Canadian manufacturing technology

Source: The Arrow concept vehicle debuted in Las Vegas on Thursday at the international consumer electronics show (CES). (Submitted by Nick Persichilli/APMA)

The big gamble by the Automotive Parts Manufacturers' Association (APMA) is playing out in Las Vegas this week.

Project Arrow, the high-tech concept vehicle produced with content from 50 parts suppliers in Canada, was unveiled at the consumer electronics show known as CES on Thursday.

"It came out exactly the way we wanted it to and we think we finished on the exterior end, on the technology, the way it operates, and how all those systems operate together have come according to plan — on budget and on time," said Flavio Volpe, president of the APMA.

For now, there are no plans to mass produce the vehicle. The Arrow was built to showcase the Canadian auto industry's ability to manufacture electric vehicles.

“Being part of this national and worldwide-scale event is really helping companies like mine and a lot of the other suppliers get our stuff out there into the public view.” - Pat Troy, Ettractive Inc. in Oldcastle, Ont.