GM may start electric Hummer sales in Europe amid reboot
Source: David Welch, Siddharth Philip & Wilfried Eckl-Dorna |· FINANCIAL REVIEW · | June 16, 2022
Source: Financial Review
General Motors plans to return to Europe with battery-powered models starting with the Cadillac brand and is considering selling the hulking Hummer electric vehicle, according to people familiar with the matter.
The carmaker may start importing the electric Cadillac Lyriq model, which is already on sale in the US, the people said, asking not to be identified discussing confidential deliberations. Broadening GM’s offering would expand its presence in a market where the company currently only sells luxury vehicles and the Corvette sports car in small numbers.
A GM spokesman said no final decisions had been made.
The move would be a renewed push in the region after the company sold its mass-market Opel and Vauxhall brands in 2017 to what is now Stellantis NV, following two decades of losses.
GM has recently revived the dormant Hummer brand, starting production of the electric pickup in December. The nameplate was controversial among environmentalists with the Hummer H2 model that used about one gallon of fuel to drive 10 miles.
The carmaker acquired Hummer brand from military contractor AM General in the late 1990s, at the height of the American SUV boom.